A Snapshot of LYA

LEMAY-YATES ASSOCIATES INC., founded in 1993, is an expert consulting and research firm focusing on the communications industry at large.

LYA’s expertise includes the development of Auction Platforms in support of its spectrum and auction practice. LYA’s expertise is at the forefront of auction formats including combinatorial clock auctions (CCA), simultaneous multiple round auctions and the new clock format of the US Incentive auction. Spectrum matters and spectrum auctions have been part of LYA’s core activities since 1995.

The following summarizes the key activities of LYA.

Expert Consulting services. This includes:

  1. Strategy and business planning
  2. Broadband market research and competitive analysis
  3. Support in acquisition strategies, investment analysis and due diligence
  4. Regulatory support, expert testimony and policy development
  5. Expert evidence in litigations and antitrust investigations

Spectrum Matters and Auctions. This includes:

  1. Spectrum strategy and valuation as well as license applications
  2. LYA Auction Platforms, for any type of auction format
  3. Assessment of the benefits of various auction formats and rules
  4. Mock auctions, bidding workshops and simulations
  5. LYA Auction Management Tools
  6. Regulator and bidder training
  7. Support for secondary market spectrum transactions

c-Ahead research. This includes:

  1. LYA c-Ahead blogs on matters of interest including spectrum awards around the world, spectrum prices and broadband.
  2. LYA c-Ahead research reports and custom research covering a variety of subject matters ranging from Connected Cars, Over the Top services and broadband applications to spectrum auctions and spectrum prices.

The LYA Team

We maintain in-house core expertise in key areas and also maintain relationships with firms and individuals specialized in areas such as engineering, economics as well as telecom and broadcasting regulations.

Johanne Lemay, B.A.Sc., MBA

Johanne Lemay is Co-President of Lemay Yates Associates Inc. (LYA). She is a recognized expert in telecommunications and broadcasting ranging from the development of strategy and business plans, to due diligence, market research, spectrum valuation, spectrum licensing and spectrum auctions.

Ms. Lemay is actively involved in consultations for the development of public policy in telecommunications and broadcasting. She has acted as an expert witness in regulatory proceedings on numerous occasions. Recent expert evidence mandates were focused on the evolution of television and over-the-top services, benchmarking investment in broadband infrastructure and regulatory framework for MVNOs.

Ms. Lemay’s international experience includes leading mandates on spectrum licensing and auctions as well as investment due diligence in mobile services and broadband networks in countries ranging from Europe, Latin America, Asia to US and Canada.

Ms. Lemay also provides strategy seminars and auction workshops to both private and public clients including telecommunications regulatory agencies in Europe, Canada and the US. She is also co-leader of the development of the LYA Auction Platform.

Ms. Lemay holds an Engineering Physics Degree from Laval University (Quebec City) and an MBA from Concordia University (Montreal).


Robert K. Yates, B.A.Sc., M.Eng., MBA

Mr. Yates has been Co-President of LEMAY-YATES ASSOCIATES INC. since its inception in 1993 and has over 30 years of experience in the telecom industry. Mr. Yates is an expert in spectrum auctions, licensing, telecom and licensing policy and regulation, business case development, wireless and network technologies, strategic marketing and product management, market and demand forecasting, segmentation analysis, and enterprise valuation.

Mr. Yates has been instrumental in development of in-depth business cases including network models driving spectrum usage based on subscriber demand characteristics. He has worked closely with clients on assessment of competitive entry opportunities, forecasting of spectrum demand, and in development of policy proposals in public consultations. He has participated in many licensing processes, developed auction strategy, bidding tactics, including game analysis, valued licenses and assessed the financial viability of mobile and fixed wireless services.

Mr. Yates has often supported clients via expert testimony in regulatory proceedings and public consultations. Testimony has been focused on industry competitive structure, spectrum licensing, technologies and deployment in various fixed and mobile bands, auction policy and framework rules, foreign ownership, broadband network evolution, interconnection, cost structures and business economics.

Mr. Yates has contributed to LYA’s published Reports and has provided many customized analyses to clients.

Mr. Yates holds a Bachelors Degree in Electrical Engineering (1979) and a Masters Degree in Industrial Engineering – Management Science/Operations Research (1983), both from the University of Toronto. He completed Concordia University’s Executive MBA Program in Montreal in 1992 and has a Certificate of Competency in French from McGill University. Prior to embarking on a career as a consultant, Mr. Yates spent 10 years with Bell Canada and Nortel Networks in engineering, product management and marketing roles.

Join our Team

LYA is always on the look out for talented individuals with a strong background in telecoms or broadcasting.

If you are interested to join the LYA team, to become an associate of LYA or to collaborate with us on specific mandates, please send us your resume with a presentation letter at lya@lya.com or call us at 514-288-6555.