LYA Founders

Johanne Lemay, B.A.Sc., MBA

Johanne Lemay is Co-President of LYA. She is a recognized expert in telecommunications and broadcasting ranging from the development of strategy and business plans, due diligence and market research, to spectrum related matters such as spectrum valuation, licensing and auctions.

Ms. Lemay is actively involved in consultations for the development of public policy. She has acted as an expert witness in regulatory proceedings on numerous occasions. Recent expert evidence mandates were focused on the evolution of television and over-the-top services, benchmarking investment in broadband infrastructure and regulatory framework for MVNOs.

Ms. Lemay’s international experience includes leading mandates on spectrum licensing and auctions as well as investment due diligence in mobile services and broadband networks in Europe, Latin America, Asia, the US and Canada.

Ms. Lemay is co-leader of the development of the LYA Auction Platforms. She brings expertise in all types of auction formats from SMRA to Clock auctions including Combinatorial Clock Auctions (CCA) and the clock format of the US Incentive Auction. Ms. Lemay has conducted spectrum license sales on behalf of clients. Ms. Lemay also delivers strategy seminars and auction workshops to both private and public clients including telecommunications regulatory agencies in Europe, Canada and the US.

Ms. Lemay holds an Engineering Physics Degree from Laval University (Quebec City) and an MBA from Concordia University (Montreal).

Robert K. Yates, B.A.Sc., M.Eng., MBA.

Mr. Yates is Co-President of LYA and has over 30 years of experience in the telecom industry. Mr. Yates is an expert in spectrum auctions, telecom regulation and licensing policy, business case development, wireless and network technologies, strategic marketing and product management, market and demand forecasting, segmentation analysis, and enterprise valuation.

Mr. Yates has participated in many licensing processes, developed auction strategy and bidding tactics including game analysis, valued licenses and assessed the financial viability of mobile and fixed wireless services. Mr. Yates has provided bid room support and analyses for clients in a number of clock and SMRA auctions.

Mr. Yates has been instrumental in the development of in-depth business cases including for wireless and mobile broadband networks driving spectrum usage based on subscriber demand characteristics. He has worked closely with clients on the assessment of competitive entry, forecasting of spectrum demand and in the development of policy proposals in public consultations.

Mr. Yates also supports clients via expert testimony in regulatory proceedings and public consultations. His expertise includes industry competitive structure, spectrum licensing, technologies and deployment in various fixed and mobile bands, auction policy and framework rules, foreign ownership, broadband network evolution, interconnection, cost structures and business economics.

Mr. Yates has contributed to LYA’s published reports and has provided many customized analyses to clients.

Mr. Yates holds a Bachelor’s Degree in Electrical Engineering (1979) and a Master’s Degree in Industrial Engineering – Management Science/Operations Research (1983), both from the University of Toronto. He completed Concordia University’s Executive MBA Program in Montreal in 1992 and has a Certificate of Competency in French from McGill University. Prior to embarking on a career as a consultant, Mr. Yates spent 10 years with Bell Canada and Nortel Networks in engineering, product management and marketing roles.


Sam Birnbaum, B.A. (Philosophy and Mathematics)

Sam Birnbaum has been working with LYA since mid-2012 and is an expert programmer in JAVA, C, C++, Python, HTML and Javascript. Sam is also an expert in linear and integer programming, and in implementation of optimization algorithms using tools such as LPSolve. Sam has been the primary programming resource focusing on auction processes and platform “back end” for all of LYA’s platforms. He has fully implemented sequential assignment phase auctions and the related algorithms for five different auction processes. Sam has a Bachelor of Arts, Joint Honours in Philosophy and Mathematics, from McGill University.

Expert Auction Advisor

Adrian Vetta, B.Sc., M.Sc., Ph.D. (Economics and Mathematics)

Adrian Vetta graduated from the London School of Economics with a B.Sc in Economics and an M.Sc. in Mathematics. He obtained a Ph.D. in Applied Mathematics from the Massachusetts Institute of Technology in 2002. Currently, he is an Associate Professor at McGill University with a joint position in the School of Computer Science and the Department of Mathematics and Statistics. His research concerns computation in optimization and decision making, with a specific focus on applications in game theory and economics, networks and telecommunications, and bioinformatics.

Dr. Vetta has been collaborating with LYA since 2012. Dr. Vetta’s activities at LYA include auction platform design and rules, as well as auction bidding strategies & tactics.

Expert Spectrum Advisor

Veena Rawat, O.C., Ph.D.

Dr. Rawat is President and CEO of Expert Strategies International, a consulting firm, advising national and international entities on telecommunication policies and regulations. In 2014 she became an Officer of the Order of Canada for her “contributions to telecommunications engineering and for leadership in establishing the global regulatory framework for radio spectrum management”.

Between 2011-14, Dr. Rawat worked as Vice President and Ambassador to ITU for BlackBerry. During 2004-11, Dr. Rawat was President of Communications Research Centre, the only Canadian federal government research lab conducting R&D in all communications technologies. Before heading CRC, Dr. Rawat spent 28 years within the Canadian Government where she held executive positions managing programs related to radio frequency spectrum wireless and satellite communication services.

In June 2019, Dr Rawat received an honorary doctorate from University of Ottawa during the convocation held for the engineering graduates.

Key Resources

LYA maintains in-house core expertise in key areas as well as relationships with firms and individuals specialized in areas such as engineering and economics.