c-Ahead, c-Sharp, c-Change, c-Results
Research is an invaluable tool to maintain the competitive advantage of your firm amid the fast pace of the telecommunications and broadcasting industries.
Our extensive research capabilities coupled with our experience and expertise enable our clients to c-Ahead, c-Sharp, c-Changes and c-Results from LYA Research mandates.
LYA c-Ahead independent research includes both primary and secondary research on all aspects of services and product, including product definition, distribution, promotion as well as price in addition to technology and regulatory research.
As examples, LYA research mandates will help you :
- Benchmark your services and capabilities against your competitors or within a given area or country.
- Assess your relative competitive market positioning and customer perceptions toward your company, your brand(s) as well as your competitors.
- Assess market potential for new services or products.
- Support the launch of new features, services and products with appropriate pricing strategies, for either retail or wholesale b2b applications.
- Conduct primary research to assess behaviours and perceptions of consumers and businesses with respect to media and telecom services.
- Assess how different jurisdictions are treating specific new services and opportunities from both policy and regulatory perspectives.
- Compare the quality and performance of mobile and broadband services on a worldwide basis.
In the age of instant information, you need timely, focused and accurate strategic insight to be able to c-Ahead, especially when the future is closer than you may think and possibly bigger than it appears.
We address this with quantifiable, reliable research integrated with our strategic insight and a forward-looking approach for your product and service planning. Our c-Ahead market and industry research is designed to provide not just raw numbers and tables, but also a directional view of underlying trends and tendencies as well as of the technology and market risks that may be lurking below the surface.
Research Topics of Interest
- 5G Services for Business and Consumer Applications
- Retail and Wholesale Mobile Services
- All Retail and Wholesale Fixed Services Including IPTV
- Access to Public Infrastructure Across Different Jurisdictions and Pricing
- Wireless Siting and Pricing
- Spectrum Holdings per Carrier Consolidated Across Any Type of License Area
- Streaming Media Services Including OTT Video Services
- Evolution in Consumer Behaviour and Usage for all Digital Services
- Spectrum Prices Across Different Bands Paid at Auctions and in Secondary Market Transactions
- 5G and its Impact on the Environment
- Connected Cars and Autonomous Vehicles
LYA’s independent c-Ahead market and industry research provides timely, accurate and actionable insight on current or new business opportunities, on your customers as well as on your competitors.
Let us help you move up to the next level. You will c–Results from LYA c–Ahead research and from the implementation of your new strategic initiatives, products and services.