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c-Ahead Research and Reports

The following research and reports are available for secure purchase on-line in Canadian $. For US $ orders please send a completed order form by fax to 514-288-6555 or by email to lya@lya.com. Or please call 514-288-6555 or Contact us for more information. We accept VISA and Mastercard for US $ orders and Visa, Mastercard and American Express for Canadian $ orders. Prices shown are the same for US$ or Cdn$ orders. All sales are final - no refunds. Click on the title of each report for a detailed brochure including the Table of Contents and an Order Form. All orders will be confirmed with you by email which will include information on how to access the report on our web site.

Click here to view our c-Sharp Database Products

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MOBILE APPLICATIONS, APPS AND SMARTPHONES IN CANADA

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Publication date June 2010 - click here for an extract        

Price: $6000

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Mobile broadband and smart phones are reshaping Canada’s broadband market at a quickening pace. This new LYA c-Ahead Report will help you capitalize on the spectacular growth in the industry and is based on independent analysis supported by consumer survey research conducted in February 2010. Trends are assessed using comparisons to previous LYA primary research conducted in mid-2008 and late 2009. The 2010 and 2009 surveys had 2,000 respondents each. The 2008 survey included 1,000 respondents. Who does what with their mobile handset – social networking, mobile media, m-commerce, mobile TV, gaming, e-books – and which mobile service provider they subscribe to? Which handsets and smart phones are most popular? Who downloads mobile apps, free and paying apps, from which store (iTunes, Blackberry World or other) What is the stickiness of mobile with high speed Internet service? Who is using media applications on their mobile – television, radio and newspapers – and are they tuning in to Canadian or US media sources? These and other questions find their answers in our c-Ahead Report, which is 148 pages and includes 236 tables and 22 figures. It is an essential tool for mobile carriers developing new services and pricing plans, broadcasters, advertisers and media companies looking to understand where “eyeballs” are headed, app and application developers to understand trends in the mobile ecosystem, handset vendors to get a grasp on market share and positioning, investors looking to understand the mobile marketplace, and anyone with a stake in development of the mobile and wireless industry in Canada. The mobile market is growing fast, and is increasingly diverse, making strategic marketing information more important than ever.

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INTERNATIONAL REVIEW OF MOBILE SPECTRUM PRICES AND LICENSING 

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Publication date October 2009 - click here for an extract          

Single User Price $2,500

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Enterprise License Price $6,250

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This 92-page LYA Report covers worldwide spectrum prices, auctions and licensing trends. The report is an essential tool for assessing different types of spectrum opportunities – below and above 1 GHz – including pricing information in $/MHz-pop from 82 licensing and auction processes held in 45 countries from 1995 to 2009. Spectrum bands are not all created equal and different market and license conditions in different countries lead to different values. LYA’s report shows the importance of dealing with the “devil in the details” in making sure that the price you pay is the right one in the specific circumstances. Our report provides the numbers behind the charts – for 2G/3G as well as for spectrum opportunities represented by the 2.6 GHz, 3.5 GHz and 700/800 MHz (digital dividend) spectrum. The report also provides insight into licensing and auction processes underway in 54 countries. Please click here to access the detailed brochure and table of contents.

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MOBILE BROADBAND IN CANADA
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Publication date December 2008 – click here for an extract - New discounted price

Single User Price $2,250

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Enterprise License Price $3,850

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This LYA report incorporates the results of extensive research into the mobile broadband market in Canada. The report builds on LYA's research of mobile handsets, assessment of technology platforms and features, and on service pricing. Primary research of Canadian consumers was conducted on three separate occasions during 2008, each time with more than 1,000 respondents. LYA surveyed usage of 22 mobile data applications, including texting, by Canadian mobile subscribers, as well as willingness to pay for mobile data services in addition to iPhone buying intentions. With over 100 pages, the report includes more than 60 Tables and 20 Figures to fully illustrate the status of all mobile service providers, the handsets and capabilities offered and mobile broadband applications. Please click here to access the detailed brochure and table of contents.

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LYA has been continuously monitoring the Canadian industry since 1993. Please Contact us for more information or to inquire about upcoming c-Ahead Reports.