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c-Ahead Research Reports

The following research reports are available for secure purchase on-line. Or please call 514-288-6555 or Contact us for more information. We accept Visa, Mastercard and American Express. All sales are final - no refunds. Click on the title of each report for a detailed brochure including the Table of Contents and an Order Form. All orders will be confirmed with you by email which will include information on how to access the report on our web site.

Click here to view our c-Sharp Database Products or here for conference presentations.

 

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CANADIAN 700 MHZ SPECTRUM LICENSE AUCTION

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Publication date February 21, 2014

Price : FREE

 

Industry Canada announced the completion of the 700 MHz license auction on February 19, 2014. The auction attracted record bidding with revenues of $5.27 billion (Cdn) after 108 rounds and 21 bidding days. A common prediction for the auction had been for low revenues and very few rounds. But, the epic 331-round AWS auction held in 2008 had made it clear that Canadian operators are not shy about duking it out in a slugfest to buy new mobile spectrum capacity. They did it again in 2014.

LYA is pleased to offer a complimentary special edition c-Ahead Report covering key elements of the Canadian 700 MHz auction.

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A PRIMER ON METRICS AND CONSUMER PERSPECTIVE ON MOBILE SERVICE CONTRACTS

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Publication date February 11, 2013

Price : $1450

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The vast majority of Canadian mobile subscribers pay for their mobile service as a monthly contract of fixed duration, ranging from 1 to 3 years, while a significant proportion of mobile users also take advantage of no contract mobile service offers or prepaid service. LYA has conducted primary research in January 2013 among 2000 Canadians to obtain reliable information on what Canadians not only think of the long term contracts associated with their mobile service but also obtain insight on their perspective on the discounts for handsets that they receive in exchange for said contracts and on what should be the maximum term of a mobile service contract. This Report presents the results of this research on the perspective of Canadian consumers on these matters not only for the entire mobile subscriber base and along key socio-economic indicators but also according to the type of mobile device used (e.g. iPhone, Android, LTE smartphone, Blackberry, feature phone) by each subscriber and their individual mobile service providers, incumbents and new entrants alike.

 

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EVOLUTION OF PRICES IN MOBILE SPECTRUM AUCTIONS IN THE 4G ERA

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Publication date March 2012 - with update January 2013

 

Price : $3125

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The 4G mobile era is well under way and the importance of making new spectrum resources available for carriers is increasingly evident in order to fulfill national broadband strategies and to stimulate economic growth. This Report builds on extensive research of auction and licensing processes worldwide and includes key trends in spectrum pricing - updated to December 2012 - based on over 144 license processes held in more than 50 countries and on analysis of recent auctions focused on 4G spectrum bands. The Report covers legacy spectrum as well as bands in the new i-dominated 4G era and for LTE deployment… notably Digital Dividend, 2600 MHz band licenses and well as re-farmed 2G/3G bands..

 

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WIFI USAGE AND TRENDS IN CANADA

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Publication date June, 2012

Price: $1995
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With the ever-expanding market for wireless and mobile devices in Canada, WiFi services are becoming increasingly important in the everyday lives of consumers. To provide insight into WiFi usage, LYA conducted primary research amongst adult consumers from across Canada. The surveys included 2,000 respondents in 2011 and 3,000 in 2012 to facilitate year over year comparisons and to understand key trends. Including 63 Figures and 11 Tables, this Report provides extensive analysis surrounding the usage of WiFi and of different wireless devices, including Smartphones, e-readers and tablets, across the country by several socio-demographic splits and carrier brands. These include demographic indicators such as age, income, gender, household composition and language, as well as geographic indicators including provinces and major cities (Toronto, Montreal, Ottawa, Quebec City, Calgary, Edmonton and Vancouver).


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BROADBAND RANKINGS AMONG G7 AND OECD COUNTRIES

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Publication date February, 2012

Price: Free


This c-Ahead Strategic Research Summary Report is based on one of LYA’s latest studies comparing broadband Internet metrics among G7 and OECD countries. The study benchmarked 6 key metrics from average downstream speeds to the cost of a megabit per second of downstream bandwidth. LYA’s methodology includes taking into account more than 52 million end-user speed tests as well as the market share of the various Internet Service providers (ISPs) in each country to compare the Average Measured Fixed Broadband Speed as experienced by the average broadband user in each country. Average speeds at peak usage hours as well as for a full 24-hour day average were benchmarked.

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OVER-THE-TOP (OTT) SERVICE TRENDS IN CANADA

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Publication date June 11, 2011

 

Price: $3000

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OTT services are rapidly reshaping the way Canadians view and use the Internet and cable television services. To provide insight into these trends, LYA has conducted a survey of more than 2,000 Canadian adults and teens in May 2011 addressing current usage, perspective and trends regarding OTT services. If you need facts surrounding Canadian usage and trends in over-the-top services, order our new c-Ahead Strategic Research report "Canadian Over-The-Top (OTT) Service Trends". This Report of 41 pages contains 36 tables and figures to provide quantified answers to key questions in assessing the impact of OTT service usage and trends via numerous tables and figures, in total across the country as well as along demographic indicators (age including teenagers, gender, kids/nokids, language), geographic lines (Canada in total, BC, AB, Sk/Mb, On, Qc and Atlantic Canada) as well as for major markets (Toronto, Montreal, Ottawa, Quebec City, Calgary, Edmonton and Vancouver).

 

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THE WIRELESS-ONLY FUTURE OF PHONE SERVICE IN CANADA

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Publication date October 5, 2010 - click here for background and an extract of key findings 

Special Bundle Price - Buy this report with "Mobile Applications, Apps and Smartphones in Canada" and benefit of a savings of 15% on the total purchase price.

Price: $2500

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Special Bundle Price: $7225

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This 41-page c-Ahead Report including 29 tables and figures is based on independent analysis and research among more than 2,000 Canadians in 2009 and 2010. The Report includes a five-year forecast of wireless-only households in Canada and the US and a comparative analysis of Canadian service offerings for mobile and fixed telephone service. During 2010 the wireless wars have escalated to unprecedented levels and the widespread availability of unlimited voice calling mobile services is expected to put pressure like never before on the revenues generated by providers of fixed local phone service, both telco’s and cableco’s. Among the key questions are by how much and how fast will these revenue streams erode over the next months and year? And for mobile service providers, what is the potential upside from consumers looking go wireless-only? LYA’s research reveals that there are already over 4 million Canadians presently living in households that have disconnected their home phone service(s). While most are wireless-only, they also use other alternatives and our Report provides the split of mobile, VoIP, softphone (Skype) or combinations of these. To develop your strategic marketing plans to react to this as a risk and/or capitalize on it as an opportunity, LYA’s report includes the essential detailed market segmentation of households disconnecting or intending to disconnect. The Report includes key quantified information on the number of mobile subscribers by carrier that are already wireless-only and the number of lines at risk for fixed line providers – Bell, TELUS, Rogers, Videotron, etc. – based on their customers’ plans to disconnect. LYA also provides a five year forecast of households disconnecting for Canada, compared to our forecast for the US, which is already well ahead of Canada in terms of % wireless households. Disconnections and intent to disconnect is segmented along key demographic lines as well as according to service supplier, fixed and mobile.

 

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MOBILE APPLICATIONS, APPS AND SMARTPHONES IN CANADA

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Publication date June 2010 - click here for an extract        

Price: $6000

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Mobile broadband and smart phones are reshaping Canada’s broadband market at a quickening pace. This new LYA c-Ahead Report will help you capitalize on the spectacular growth in the industry and is based on independent analysis supported by consumer survey research conducted in February 2010. Trends are assessed using comparisons to previous LYA primary research conducted in mid-2008 and late 2009. The 2010 and 2009 surveys had 2,000 respondents each. The 2008 survey included 1,000 respondents. Who does what with their mobile handset – social networking, mobile media, m-commerce, mobile TV, gaming, e-books – and which mobile service provider they subscribe to? Which handsets and smart phones are most popular? Who downloads mobile apps, free and paying apps, from which store (iTunes, Blackberry World or other) What is the stickiness of mobile with high speed Internet service? Who is using media applications on their mobile – television, radio and newspapers – and are they tuning in to Canadian or US media sources? These and other questions find their answers in our c-Ahead Report, which is 148 pages and includes 236 tables and 22 figures. It is an essential tool for mobile carriers developing new services and pricing plans, broadcasters, advertisers and media companies looking to understand where “eyeballs” are headed, app and application developers to understand trends in the mobile ecosystem, handset vendors to get a grasp on market share and positioning, investors looking to understand the mobile marketplace, and anyone with a stake in development of the mobile and wireless industry in Canada. The mobile market is growing fast, and is increasingly diverse, making strategic marketing information more important than ever.

 

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INTERNATIONAL REVIEW OF MOBILE SPECTRUM PRICES AND LICENSING 

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Publication date October 2009 - click here for an extract          

Single User Price $2,500

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Enterprise License Price $6,250

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This 92-page LYA Report covers worldwide spectrum prices, auctions and licensing trends. The report is an essential tool for assessing different types of spectrum opportunities – below and above 1 GHz – including pricing information in $/MHz-pop from 82 licensing and auction processes held in 45 countries from 1995 to 2009. Spectrum bands are not all created equal and different market and license conditions in different countries lead to different values. LYA’s report shows the importance of dealing with the “devil in the details” in making sure that the price you pay is the right one in the specific circumstances. Our report provides the numbers behind the charts – for 2G/3G as well as for spectrum opportunities represented by the 2.6 GHz, 3.5 GHz and 700/800 MHz (digital dividend) spectrum. The report also provides insight into licensing and auction processes underway in 54 countries. Please
click here to access the detailed brochure and table of contents.

 

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MOBILE BROADBAND IN CANADA
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Publication date December 2008 – click here for an extract - New discounted price

Single User Price $2,250

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Enterprise License Price $3,850

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This LYA report incorporates the results of extensive research into the mobile broadband market in Canada. The report builds on LYA's research of mobile handsets, assessment of technology platforms and features, and on service pricing. Primary research of Canadian consumers was conducted on three separate occasions during 2008, each time with more than 1,000 respondents. LYA surveyed usage of 22 mobile data applications, including texting, by Canadian mobile subscribers, as well as willingness to pay for mobile data services in addition to iPhone buying intentions. With over 100 pages, the report includes more than 60 Tables and 20 Figures to fully illustrate the status of all mobile service providers, the handsets and capabilities offered and mobile broadband applications. Please click here to access the detailed brochure and table of contents.

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LYA has been continuously monitoring the Canadian industry since 1993. Please Contact us for more information or to inquire about upcoming c-Ahead Reports.

 

 

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