LYA Team

Johanne Lemay, P. Eng., MBA

Ms. Lemay is Co-President of LEMAY-YATES ASSOCIATES INC.. She has more than 25 years of experience in the communications industry including the first 10 years at Nortel (Northern Telecom) and Bell-Northern Research.

LYA is a leader among management consulting firms in Canada owing to the breadth of its knowledge ranging from traditional telecommunications to cable TV and fixed and mobile wireless. LYA brings unparalleled understanding and analysis of the Canadian communications market at large.

LYA’s wireless practice has been expanding for a number of years and we have been assessing and forecasting the market for mobile media in Canada as well as on a worldwide basis. LYA’s expertise in auctions has been retained by key industry stakeholders in every auction held in Canada since 1999, both for preparation prior to the auction as well as ongoing management and decision making during the auction.

Ms. Lemay is a recognized expert in telecommunications and broadcasting, with particular emphasis on the development of business plans, due diligence, market research, development and assessment of pricing plans and estimation of capital investment requirements to offer new services. Ms. Lemay has also been actively involved in regulatory proceedings and in consultations for the development of public policy in communications, including the new rules for the AWS spectrum auctions as well as the framework for mandated roaming and tower sharing.

Ms. Lemay has co-authored many independent market research reports published by LEMAY-YATES ASSOCIATES INC.

Prior to founding LEMAY-YATES ASSOCIATES INC., Ms. Lemay was in charge of International Marketing for all Nortel transmission equipment product lines. At Nortel, Ms. Lemay also created a fiber multiplex product line which was extensively deployed by operators in the US and Canada.

Ms. Lemay is a frequent speaker at industry conferences and seminars in Canada, in the United States and abroad as well as on BNN and other media. She holds an Engineering Physics degree from Laval University and an MBA, Executive Option, from Concordia University.

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